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31 May, 2021 / Digital Design, Software development

What Is a Brand App and Why Your Business Needs It?

The competition today is more significant than ever before. With thousands of mobile apps running every day, the question is how to ensure that your app stands out among all other apps? The answer is a branding app. Branding affects our customers and business partners, future employees, and everyone who has the desire to work with us. It represents the complete expression of your business in the market.

21 May, 2021 / Software development

How to Choose the Right Backend Technology for Your App

Backend web development is related to the business logic that runs on the server and communicates directly with the database. Backend does everything that happens in the application. The most common and widely used backend technologies are programming languages Ruby, Python, PHP and NodeJS. When choosing backend technology, the most important criteria are speed, reliability, and scalability. And this is something you should look for in technology.

14 May, 2021 / Digital marketing

Email Marketing for Hotels: 8 Emails Your Guests Want to Read

The hospitality industry is one of the most competitive businesses. To stand out in the sea of ​​offers and successfully run a hotel, you need an effective marketing strategy. In the hotel industry, email marketing for hotels is critical for building 1:1 relationships with guests. Email‌ ‌is‌ nowadays ‌the‌ ‌most‌ ‌cost-effective‌ ‌channel‌ ‌for‌ ‌reaching‌ ‌your‌ ‌customers‌ ‌with‌ ‌personalized‌ ‌content‌, create loyalty with guests/clients and develop better visibility.

30 Apr, 2021 / Software development

Why Do You Need APIs in Mobile Application Development?

API is the acronym for Application Programming Interface, a software intermediary that allows two applications to function and communicate with each other via the Internet. Imagine an API like a restaurant menu. The menu offers a list of dishes you can order, along with a description of each meal. Once you determine which menu you want, the restaurant kitchen does the work and provides you with ready-made meals.

28 Apr, 2021 / Digital marketing

How to Write Copy For Websites that Will Skyrocket Your Business?

Are you in the process of launching a new website? Besides appealing design and functionality, the success of a website depends mainly on the content. If you want to be successful online, you need to know how to write a web copy that intrigues, delights, and inspires your readers. This way, you will build the reputation that your brand deserves. An excellent copy can skyrocket engagement and sales, and here are the steps on how to achieve it.

21 Apr, 2021 / Digital Design

Figma vs Sketch: What Is the Right Choice?

Professional designers need tools that will offer them more functions and help create more refined and complex designs. That’s why it’s essential to choose the right tool. The development of web design brought an entirely new group of tools that simplify processes, save time, and further encourage creativity in creating websites and mobile applications. Since there are many design tools on the market today, the question is, which are the best ones?

16 Mar, 2021 / Software development

What is Code Audit and Why Your Software Project Needs It?

Development, implementation, maintenance of software products and design, documentation, versioning, restructuring, and code audit are the software engineer's core business profile. Code audit helps improve the software code's quality and decreases the bugs and errors in the program code, which leads to enhanced customer satisfaction and retention. It is also the best way to share knowledge across the team and mentor less-experienced developers.

03 Mar, 2021 / Digital marketing

The Future of the Largest Social Media Platform: Is Facebook Dying?

There is always a risk for Facebook to die, but it all depends on what you look at. The current statistics, on the contrary, show that Facebook is doing great. The latest statistics show that Facebook has reached a plateau in terms of users in the USA, Canada, India, and Europe. There is no decline in users yet and the number of users in developing countries is growing, especially in Asia and Africa.