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22 Jan, 2024 / Digital marketing

How to Increase User Retention for Your Mobile App

Retention rate is a key performance metric that measures the percentage of users who continue to use a mobile app over a specified period. It provides insights into how effectively an app can retain its user base after the initial download or acquisition. User retention is critical to determining your app's long-term success or failure. The longer users stay, the more likely they will make in-app purchases or refer your app to others. Here is how to increase user retention and ensure your app remains valuable to users' digital lives.

23 Oct, 2023 / Digital marketing

Content Marketing vs Inbound Marketing: Key Differences and SEO Impact

Content marketing vs inbound marketing? It depends on your business goals, resources, and target audience. Content marketing is an excellent starting point for establishing your online presence, building authority, and attracting an audience interested in your niche. In contrast, inbound marketing provides a more holistic approach, combining various strategies to create a comprehensive customer journey.

20 Apr, 2023 / Digital design, Digital marketing

5 Essential UX Writing Skills Every Writer Should Master

In today's digital world, user experience (UX) has become a crucial element of product design. As such, UX writing has become an essential part of the design process. It involves crafting user-facing content, including copy, microcopy, and other messaging that guides the user through the product experience. In this post, we'll cover five essential UX writing skills every writer should master to create effective and user-friendly digital experiences.

05 Apr, 2023 / Digital marketing

How to Build a Highly Effective and Targeted List of Prospects

Did you know that at least 50% of your prospects are not a good fit for what you sell? Once you realize that most of your prospects will not be a good fit, it will change how you approach prospecting. Creating a prospect list is essential for establishing a strong customer base of your potential customers. But how to identify your best customers, quickly build a compelling list of prospects, and focus your efforts on the valuable customers? Let's dive deeper and find it out!

23 Feb, 2023 / Digital marketing

How to Clear Instagram Cache Step-by-Step

Clearing the Instagram cache can be a helpful solution if you're experiencing issues with the app or want to free up space on your device. The Instagram app uses a cache to store information such as images, text, and layout so that it loads faster when you revisit the app. However, when the cache becomes too large or outdated, it can slow down the app and cause other issues. Since it's a good idea to clear the cache on the Instagram app once in a while, here's a step-by-step guide on how to do it.

17 Jan, 2023 / Digital marketing

How to Merge Facebook Pages

When it comes to your business, having a social media presence is crucial, but having multiple Facebook pages can confuse your followers and consumers searching for your business. Whether you accidentally created a new page or found an old page from years past, Facebook made it possible for a brand to merge two Facebook Pages into one concise page. The merge process can take from three to five business days. Once the merging process is complete, it cannot be undone.  Here is how to do it.

13 Dec, 2022 / Digital marketing

5 Inbound Lead Generation Strategies that Work in Practice

Creating leads is the first step in expanding the growth of your business. An inbound lead generation is a practical approach to pulling your target audience into your business through valuable, exciting content and effective SEO practices. By looking at the number of generated leads and whether those are moving through the buying cycle, you can easily find ways to improve the overall buying process and see which part of the lead generation process is best for your business.