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Blog

Blog
07 Jan, 2022 / Digital marketing

What Is a Creative Concept and How to Create It From Scratch?

The creative concept is the "big idea" that targets the wishes and needs of your audience. It is the story behind the messages presented in an ad. With characters and elements in advertisements, it helps convey a memorable and compelling message to create and encourage desired behavioral responses from the target market. Where to start with the creative concept and how to develop it? Let's get started!

11 Oct, 2021 / Digital marketing

11 Powerful Copywriting Tips For Writing Compelling Blog Posts

Gaining attention fast is crucial for every mode of communication. But in writing, one of the primary ways we communicate, it’s a requirement. Before you start writing any content, the first step is to research the topic you are dealing with and set your central thesis - what do you want to say and achieve with the content or copy? People won't read every word you write, so make sure that everything you write is worth reading.

01 Oct, 2021 / Digital Design, Digital marketing

Why Is UX Copywriting Essential for the Website?

The UX in UX writing stands for User Experience, which means writing with one goal in mind - to make sure people have a great user experience while using your product. UX writers use their words to guide, educate and explain. They organize the words that appear in the app, so they make sense. They also make sure that notification headlines and button link labels are as clear and easy to read as possible.

15 Jul, 2021 / Digital marketing

6 Step Guide: From Product Concept to the Market

One of the primary functions of marketing is to achieve the desired outcome with the help of target markets. Statistics show that 42% of failed startups released a product or feature that didn’t meet an actual market need. If you can build the best possible product according to your customers' needs, you will successfully implement the product concept in marketing. Follow our six-step guide and successfully begin your next product-planning phase.