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Blog

Blog
15 Jul, 2021 / Digital marketing

6 Step Guide: From Product Concept to the Market

One of the primary functions of marketing is to achieve the desired outcome with the help of target markets. Statistics show that 42% of failed startups released a product or feature that didn’t meet an actual market need. If you can build the best possible product according to your customers' needs, you will successfully implement the product concept in marketing. Follow our six-step guide and successfully begin your next product-planning phase.

14 May, 2021 / Digital marketing

Email Marketing for Hotels: 8 Emails Your Guests Want to Read

The hospitality industry is one of the most competitive businesses. To stand out in the sea of ​​offers and successfully run a hotel, you need an effective marketing strategy. In the hotel industry, email marketing for hotels is critical for building 1:1 relationships with guests. Email‌ ‌is‌ nowadays ‌the‌ ‌most‌ ‌cost-effective‌ ‌channel‌ ‌for‌ ‌reaching‌ ‌your‌ ‌customers‌ ‌with‌ ‌personalized‌ ‌content‌, create loyalty with guests/clients and develop better visibility.

28 Apr, 2021 / Digital marketing

How to Write Copy For Websites that Will Skyrocket Your Business?

Are you in the process of launching a new website? Besides appealing design and functionality, the success of a website depends mainly on the content. If you want to be successful online, you need to know how to write a web copy that intrigues, delights, and inspires your readers. This way, you will build the reputation that your brand deserves. An excellent copy can skyrocket engagement and sales, and here are the steps on how to achieve it.

03 Mar, 2021 / Digital marketing

The Future of the Largest Social Media Platform: Is Facebook Dying?

There is always a risk for Facebook to die, but it all depends on what you look at. The current statistics, on the contrary, show that Facebook is doing great. The latest statistics show that Facebook has reached a plateau in terms of users in the USA, Canada, India, and Europe. There is no decline in users yet and the number of users in developing countries is growing, especially in Asia and Africa.