According to a recent study which was conducted by eMarketer it has been found that around 140 million people in the United States read blogs. Whereas another study has proved that reading a trusted blog can influence the purchasing decision of a consumer. This clearly proves that blogs these days play an effective tool when it comes to promoting a business or its products and services. However, it has been also found that most of the blogs that are owned and managed by a business are inactive or is not updated frequently. If you can do it right then blogs can be immensely useful for your business.

It is a known fact that LinkedIn is a very popular professional networking site which helps you to expand your professional connections and interactions. Starting from individuals to big companies everyone uses LinkedIn in order to benefit themselves in various ways. For the mass, LinkedIn is an absolute favourite professional networking site. LinkedIn serves as an effective tool for promoting your brand and gaining recognition. Speaking of business houses, it is very important for them to have a profile on this very social media platform. It is a platform that provides with an array of networking opportunities and also to stay in touch with your professional acquaintances.

According to statistics around 70% of the people who tend to leave your article halfway do not return back to your site again. Therefore, it is extremely important that you write your articles as interesting as possible. We live in a world of short attention and that’s why we really have to work hard in order to grab the attention of our readers and also give them content that will keep them engaged for long. Articles or blog these days serve as an effective tool for product and business promotion. Therefore, it is important that you can keep your visitors engaged as long as possible unless you get them to be one of your customers.

By now most of you should know that it is always advantageous to schedule your posts on Instagram. That’s because your to-do-list is really long and you have so much to figure out, so if there is a slight chance that you can save your time by scheduling your posts then why not. After all, there’s a lot of effort that goes into just one Instagram post. Finding photos, researching hashtags, writing captions, etc., there are so many things that you need to take care of before posting your update on Instagram in order to grow your Instagram followers. But in the midst of all this, you can still save time by scheduling your Instagram posts.

Social media is a powerful tool of the current generation. It is enjoyed both by individuals and businesses. It lets you have a global approach in the market. People can connect with pages from all around the world which is a great thing. So, this has opened up a new thing of social media marketing. E-commerce and almost all businesses are making themselves savvy with social media. They have social channels to approach the customers and also to converse with them. This brings everyone closer to each other. On social media one can interact through normal text-based posts, images or even videos. It is also a nice way to advertise the business on a global scale.