Gaining attention fast is crucial for every mode of communication. But in writing, one of the primary ways we communicate, it’s a requirement. Before you start writing any content, the first step is to research the topic you are dealing with and set your central thesis - what do you want to say and achieve with the content or copy? People won't read every word you write, so make sure that everything you write is worth reading.
The UX in UX writing stands for User Experience, which means writing with one goal in mind - to make sure people have a great user experience while using your product. UX writers use their words to guide, educate and explain. They organize the words that appear in the app, so they make sense. They also make sure that notification headlines and button link labels are as clear and easy to read as possible.
Advertising is the backbone of every business. If done right, it can help a company earn millions. Institutional ads are more branded ads that promote ideas or the company as a whole. They are more emotional, more about the brand, connect with an audience deeper and help them to identify with the brand. As a broader term, it serves as a framework for advertising existing and future products.
Kotlin’s battle against Java is like a tennis match between a world champion and a younger player trying to take the Wimbledon. Although Kotlin began its development in 2011, it is currently one of the most modern languages. In the last few years, the language constantly evolves and improves with new functionalities, which lead it to become the official programming language for the Android platform.
If you've ever got special access to a product and was able to test something before a complete launch, you've been a participant in a soft launch. Soft launch is when you release an MVP with core features and a unique value proposition to catch your first users and then roll out updates and new features.
Welcome to our first hackathon! At Async Labs, we constantly strive to deliver the best possible work for our clients and partners. Our motto, after all, is to put all our efforts into your product, so we can grow together. Well, with our track record of some highly successful projects that we built from the […]
One of the primary functions of marketing is to achieve the desired outcome with the help of target markets. Statistics show that 42% of failed startups released a product or feature that didn’t meet an actual market need. If you can build the best possible product according to your customers' needs, you will successfully implement the product concept in marketing. Follow our six-step guide and successfully begin your next product-planning phase.
Having an app idea is an excellent starter for making a presence in the digital world. But to take your app idea to the next level, consider doing market research, find a good app development team, and create an effective marketing strategy to convert your idea into a successful app. Once you elaborate on an idea and outline how you want your app to look, you either go into development on your own or find the right development team to develop it for you.
Do you often wonder how to retarget prospects based on their activity with your website, product, or landing pages? Remarketing is a way to re-engage people who previously interacted with your website or mobile app and one of the best ways to close a sale that didn’t happen. It is a powerful tool that allows advertisers to track visitors to websites or mobile applications.
Blockchain provides an alternative solution to classic technology. To this day, blockchain has found extensive application in many areas - from finance to hospitality and medicine. It plays a significant role in software development and brings great value and convenience to the lives of end-users. As more enterprises embrace the technology, we expect to see blockchain growth and innovations for years to come.