According to a recent study which was conducted by eMarketer it has been found that around 140 million people in the United States read blogs. Whereas another study has proved that reading a trusted blog can influence the purchasing decision of a consumer. This clearly proves that blogs these days play an effective tool when it comes to promoting a business or its products and services. However, it has been also found that most of the blogs that are owned and managed by a business are inactive or is not updated frequently. If you can do it right then blogs can be immensely useful for your business.