My co-founder and me know how to develop software, we know programing, and we were pretty good at it. But we had one problem, it was not enough. It’s not enough to know how to do something; it’s more important for others to know and recognize that. How to do that? Well, branding, branding, and one more time branding.
As developers, we tend to display our technical knowledge as often as we can. It feels good to showcase how much we actually do know in our specific areas and we feel really professional when we code something really clever. But the one thing we often forget is to ask a really basic question: Why? Why are we behaving like that and do we really need to do that?
Client communication can often be challenging, especially in our field of business where clients are investing a lot of money in their mobile and web applications, various enterprise and blockchain or design and marketing solutions, etc. In Async, we’re continuously working on our verbal and non-verbal communication skills because we think that it’s crucial to have high-level communication with our current and new clients.
In the past year, Async Labs has grown from 4 people to 14. It’s great to see such an enormous growth of our team, but this sudden expansion brought some problems with it: #our processes weren’t scalable #we didn’t have developer’s documentations prepared #our tasks and schedules were ad hoc organised and other similar issue So we found ourselves in a situation where we had to introduce finite standards for our company (for the time being, at least).
Clutch.co, a globally-recognized B2B ratings and reviews platform, recently featured Async Labs on its top European development firms report! Our team was listed among the best software development company in Croatia, an honor that we do not take lightly. This accolade serves as a testament to the hard work and dedication put forth by our team over the last several years.
To stay relevant and unique in a constantly changing & competitive market, companies are working to modernize their processes and to improve their online platforms and digital strategies. However, when upgrading their online identities, there are many obstacles that companies will inevitably face, sooner or later. With that on our mind, we are always on the lookout for improvements to our processes and presentation techniques as you will see in the article ahead.
In order to improve our business, like every company on the market these days, we decided to use Facebook ads to find and attract new clients. To be honest, firstly we started to work on increasing our SEO, but for that we need “traffic”, and since we already had a Facebook page with more than 1K likes this was a good starting point for our plan to increase traffic.
“The future of IT will be many private enterprise blockchains, many private consortium blockchains, and some public blockchains.”
The Blockchain ecosystem is rapidly developing. Ethereum is definitely the technology that is on the forefront of this domain as one of the most used blockchains with most of the development and innovation happening on it. In that manner, it is not a surprise that we see the emergence of new tokenization concepts and smart contracts which are covering bigger spheres of business logic and implementation. Some of those are non-fungible tokens.
Every beginning is tough, whether in life or in business, you need to put all in to see some results at the end. The words “put all in” are powerful, but this isn’t as simple as it seems at first. If you want to start your own business, you have to encourage yourself in the beginning and start kicking ass in something. The idea of your business will get into the invasion called “startup” and this is all part of the process. One of the key aspects of a successful business is a business recognizable on the market, which today is possible only with the right marketing strategy.
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