How to Increase User Retention for Your Mobile App
Retention rate is a key performance metric that measures the percentage of users who continue to use a mobile app over a specified period. It provides insights into how effectively an app can retain its user base after the initial download or acquisition. User retention is critical to determining your app's long-term success or failure. The longer users stay, the more likely they will make in-app purchases or refer your app to others. Here is how to increase user retention and ensure your app remains valuable to users' digital lives.