It is a known fact that LinkedIn is a very popular professional networking site which helps you to expand your professional connections and interactions. Starting from individuals to big companies everyone uses LinkedIn in order to benefit themselves in various ways. For the mass, LinkedIn is an absolute favourite professional networking site. LinkedIn serves as an effective tool for promoting your brand and gaining recognition. Speaking of business houses, it is very important for them to have a profile on this very social media platform. It is a platform that provides with an array of networking opportunities and also to stay in touch with your professional acquaintances.