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Blog

Blog
15 Jul, 2021 / Digital marketing

6 Step Guide: From Product Concept to the Market

One of the primary functions of marketing is to achieve the desired outcome with the help of target markets. Statistics show that 42% of failed startups released a product or feature that didn’t meet an actual market need. If you can build the best possible product according to your customers' needs, you will successfully implement the product concept in marketing. Follow our six-step guide and successfully begin your next product-planning phase.

30 Jun, 2021 / Software development

Where to Start If You Have an App Idea?

Having an app idea is an excellent starter for making a presence in the digital world. But to take your app idea to the next level, consider doing market research, find a good app development team, and create an effective marketing strategy to convert your idea into a successful app. Once you elaborate on an idea and outline how you want your app to look, you either go into development on your own or find the right development team to develop it for you.

14 Jun, 2021 / Blockchain development, Software development

How Is Blockchain Used in the Software Development Industry?

Blockchain provides an alternative solution to classic technology. To this day, blockchain has found extensive application in many areas - from finance to hospitality and medicine. It plays a significant role in software development and brings great value and convenience to the lives of end-users. As more enterprises embrace the technology, we expect to see blockchain growth and innovations for years to come.

31 May, 2021 / Digital Design, Software development

What Is a Brand App and Why Your Business Needs It?

The competition today is more significant than ever before. With thousands of mobile apps running every day, the question is how to ensure that your app stands out among all other apps? The answer is a branding app. Branding affects our customers and business partners, future employees, and everyone who has the desire to work with us. It represents the complete expression of your business in the market.

21 May, 2021 / Software development

How to Choose the Right Backend Technology for Your App

Backend web development is related to the business logic that runs on the server and communicates directly with the database. Backend does everything that happens in the application. The most common and widely used backend technologies are programming languages Ruby, Python, PHP and NodeJS. When choosing backend technology, the most important criteria are speed, reliability, and scalability. And this is something you should look for in technology.

14 May, 2021 / Digital marketing

Email Marketing for Hotels: 8 Emails Your Guests Want to Read

The hospitality industry is one of the most competitive businesses. To stand out in the sea of ​​offers and successfully run a hotel, you need an effective marketing strategy. In the hotel industry, email marketing for hotels is critical for building 1:1 relationships with guests. Email‌ ‌is‌ nowadays ‌the‌ ‌most‌ ‌cost-effective‌ ‌channel‌ ‌for‌ ‌reaching‌ ‌your‌ ‌customers‌ ‌with‌ ‌personalized‌ ‌content‌, create loyalty with guests/clients and develop better visibility.

30 Apr, 2021 / Software development

Why Do You Need APIs in Mobile Application Development?

API is the acronym for Application Programming Interface, a software intermediary that allows two applications to function and communicate with each other via the Internet. Imagine an API like a restaurant menu. The menu offers a list of dishes you can order, along with a description of each meal. Once you determine which menu you want, the restaurant kitchen does the work and provides you with ready-made meals.