Do you use LinkedIn for business?
It is a known fact that LinkedIn is a top-rated professional networking site that helps you to expand your professional connections and interactions. Starting from individuals to big companies, everyone uses LinkedIn to benefit themselves in various ways.
With more than 740 million active users in 2020, LinkedIn is the most popular platform for B2B marketers.
For the mass, LinkedIn is an absolute favorite professional networking site. LinkedIn serves as an effective tool for promoting your brand and gaining recognition. Nowadays, business needs to be present online and have a profile on this very social media platform. It is a platform that provides an array of networking opportunities and staying in touch with your professional acquaintances.
LinkedIn is known to have a vast reach and can also be used as a potential application for all businesses. The platform is very simple and easy to use.
The fact that LinkedIn can serve as an effective business tool is the reason why that every business should have their profile on the concerned platform. In this article, we will look into some of the essential reasons why your business should be on LinkedIn.
Why is it important to be on LinkedIn?
LinkedIn is the best place to look for top prospects, different job opportunities, and to attract top talent to your business. Other than just gaining recognition and expanding your professional network, there are several other reasons you should have your business on LinkedIn. Here are our six main reasons for your business to be on LinkedIn:
1. Better visibility
We are all aware that Google is one of the best online search engines from which you can search and get every piece of information. With the help of Google, people can search for your business online. If your company has a profile on LinkedIn, it is evident that it will show up in the search engine right after your business website. If someone needs to get more insight into your business, they can look into your LinkedIn profile after going through your business website. This will help them to know about your business a little more closely.
2. Business promotions on LinkedIn
When it comes to LinkedIn, it is very much different from the other social media sites that exist out there. LinkedIn is one such platform where you can tell people whatever you want about your business. You can even put up business promotions and job posts on the site. With the help of this platform, you can let people know what you want about your business.
3. Position your business in the industry
When you run or own a business, one of your main objectives is to build a good relationship with your clients and customers. With the help of LinkedIn, you can position yourself on the list of most influential people in the industry. You can make connections and even interact with other top leaders in the industry and gain recognition in the industry. This will help you to get credibility and expertise for your business. You should know that all this can only be made possible through LinkedIn and no other social media platforms.
4. Make connections
Usually, when you meet your other business peers, the first thing that you do is exchange business cards. But there are significantly fewer chances that you will return each other calls or even send a mail. But when you stay in touch over LinkedIn, you can be assured that you will never be forgotten. With the help of this platform, you can connect with anyone you want. Staying in touch with your business peers and competitors can gain you a lot. You never know when you may feel the need to connect with them with some business proposal.
5. Reach new clients
The blatant truth is that the entire world has gone digital now. LinkedIn is one such platform with the help of which you can reach your next client quickly. Several people look for job opportunities, post jobs, or look for business help on LinkedIn. All you have to do is a bit of research and promotion, and it will help you attract some of your top clients. Linked is a platform that can provide you with all the details of the client that you need to know.
6. Effective for product launches
LinkedIn is also considered to be one of the most useful sites for product launches. That’s because this particular platform has an immense impact on how you distribute your product news and all the other details to bloggers, consumers, and media. Among B2B businesses, LinkedIn is considered to be the number one platform for product launches.
How should a beginner use LinkedIn?
According to reports, it has been found that LinkedIn is one of the most preferred and most trusted social media platforms among business owners. Around 62% of the business owners are known to use this platform for their business gain. Thus, it shows that LinkedIn is a valuable and potential site for business owners worldwide, which has no sign of slowing down.
If you are starting with LinkedIn, here are some extra tips on how and where to start:
Find new people and connect with them
Connect with new people, locally or internationally, who share the same interests with you or come from similar industries.
Connect with colleagues
Find your old colleagues, professors, people you went to school with, or anyone else you think is worth having in your network. Connect with everyone in your current job or industry. You can also link your email to sync your contacts with LinkedIn.
Join different groups
A great way to connect with new people is to get involved in groups similar to your interests or current profession. Start getting involved in discussions, share your thoughts and knowledge to connect with other people.
Write educational articles
LinkedIn has its publishing platform and allows users to publish blogs and get the opportunity to share their content with thousands of people. Published posts increase your credibility in related areas that are relevant to your professional experience.
LinkedIn is very much different from the other social media sites that we use today. Some things can only be made possible with LinkedIn and no other site. For example, if you have to grow your professional connections or hire new talents, LinkedIn is the only trusted site you can rely on.
Contrary, other social media sites are only good enough for marketing and promotions. Speaking of which, you can also promote and market your business on LinkedIn. We can say that LinkedIn is a multi-purpose social media site that is known to us.
Thus, from the above discussion, it can be clearly understood that LinkedIn is one of the most influential and valuable sites for business owners. It provides them with several benefits, and in addition, it is also a cost-effective way of promoting your brand.
Therefore, whether big or small, every business house should have its profile on LinkedIn. With the help of this platform, you can help your connections and business to grow and prosper.
LinkedIn allows you to create a meaningful network and build credibility in your industry. It’s a valuable tool for your social marketing strategy, so make sure you’re using every opportunity it provides.
If you are looking for a digital agency to help you start with your LinkedIn profile, grow your business, or just need digital marketing advice, contact us!