According to statistics, around 70% of people who tend to leave your article halfway don’t return to your website again. Therefore, it is extremely important to write your articles as interesting as possible.

We live in a world of short attention and that’s why we really have to work hard to grab the attention of our readers and give them content that will keep them engaged for long. Articles or blogs these days serve as an effective tool for product and business promotion. Therefore, it is important to keep your visitors engaged as long as possible unless you get them to be one of your customers.

One of the primary purposes of writing blogs and articles is to influence the purchasing choice of the people. If the reader finds your article or blog to be trusted and influential, there are high chances that he/she will become your customer.

The problem with most businesses and their articles is that they can’t grab the complete attention of their readers and thus, fail to turn them into customers. Now there may be several reasons for that. To help you out, we have listed some of the best ways to keep your visitor’s attention on the article for a longer time.

How do you keep readers interested?

No matter what the article is about, it would be best if you made sure that it is interesting enough so that your readers stay engaged in it for a long. Also, they should come back to your website to read more of your articles. This should be your primary objective, and here is what you can do about it:

Readability

The readability of your article is one of the significant factors that influence a reader’s engagement with your writing. You need to make sure that your content is readable if you want to attract more visitors to your site. This will not only help you to attract visitors but will also help you to keep them engaged with your site.

To make your content more readable to your visitors, you need to follow specific techniques. These techniques include dividing your content into several small paragraphs, using sub-headings to break down your content, proper fonts, and using colors, bold or italicize phrases and keywords. In short, you need to keep your content exciting and engaging so that more people read it and come back for more.

Animations

You may find that many of the websites rely heavily on the use of animated images and texts. The reason behind it is apparent. It adds liveliness to your blog or article. However, the right way of using such animated elements is to use them sparingly. Or else your visitor may lose attention on them and ignore reading your article.

Therefore, you will have to keep every minute of details registered in your mind before you put up an article on your website. If needed, check examples from other websites to get a clear idea of using animated elements in articles.

Images

Images are yet another essential element of an article that can grab the attention of the visitors. More than textual content, images are known to be powerful and also more expressing. If you can use them in the right way, then you can benefit yourself greatly.

With the help of images, you can put on a better impression on your readers. However, the images that you are going to use should be relevant to your article. It should make some sense when you put it up along with your article, or else there is no point.

Personality

When you are writing an article or a blog, especially for a business, you are writing a review about some product or service. Therefore, it is required that you give your attitude and express exactly what you feel about that exact product or service.

Whenever possible, try to include the pros and cons of the product or the service that you are writing about. When you mention both the positive and the negative aspects of the product your readers will tend to trust it more and thus. They will read your article or blog and will also trust your website. This will ensure that your readers will come back for more information as well.

Backlinks

When you are writing an article, include backlinks. Your readers want to know from where did you get all the data from. This will help them understand the authenticity of your article. Therefore, you should not neglect the need to insert backlinks in your article.

CTA

Every page of your website must have a call-to-action button on it. This is what will lead to revenue generation. For example, along with your article, there should be links to other relevant content about a product or service on your website. If your reader is interested in purchasing the particular product or service but not entirely sure of it, providing them with additional information is what it takes them to convert during that visit.

It has been found that many of the websites ignore the need for a CTA button. This is a big mistake. After knowing the importance of it, one should definitely incorporate it into their website.

Extra tip: Try to position the CTA button at the right place, like at the end of your article. With the help of this button, you can keep in touch with your visitor via email newsletters.

Engage and delight your readers

Bonus tip: Don’t start your first sentence with the word there. Try to recraft a sentence that begins with “There are” or “There is” into something far more interesting. 

Now that you have gazed through the different points, you know how to engage your visitors with the help of articles. With the points mentioned above, you can write engaging articles that will be helpful to your business.

Never underestimate the power of the first line. If you write it in an exciting and captivating way, you could have loyal readers that will turn into loyal clients or customers.

Ensure that the first line grabs your readers’ attention so much that they refuse to leave your article.

Do you have any other techniques that have helped you engage your readers? Tell us in the Comment section below.