Business blog these days plays an effective tool in promoting a business or its products and services.
According to statistics, it is estimated that around 77% of all internet users read blog posts. At the same time, another study has proved that reading a trusted blog source can influence consumer’s purchasing decisions.
However, it has also been found that most blogs owned and managed by a company are inactive or are not updated frequently. If you do it the right way, blogs can be beneficial for your business.
Managing a blog needs thoughtfulness, commitment, and time. There are only very few business organizations that are known to maintain a good blog. This is because most business houses face several difficulties or challenges, such as finding a good blogger or a writer, deciding on the topic to write, regularly posting a blog, distributing the content, etc.
But, if you can handle it correctly, then your business can benefit from it. In this particular article let’s look into some of the reasons why every small business should be writing a blog.
What is blog writing for business?
The word blog is derived from the words web and log, representing a kind of internet diary. It is easy to use and provides excellent opportunities to communicate with users.
A blog is one of those accessible platforms used to connect and share relevant and timely information with various customers. It is one of your direct communication channels and the heart of content marketing.
Blogs are considered to be cost-effective for marketing investments. Every post published is regarded as a long-term asset that helps build brand awareness and even promote products, expertise, and services. This is one of the main reasons small businesses should maintain a blog. It’s a cost-effective but beneficial tool that doesn’t require much investment.
A blog gives an insight into your audience. Blog analytics does help a person to track their readers, popular topics, click through, shares and comments. A blogger may also know which day of the week did their visitor preferred to stop by. Thus, blogging is indeed helpful for a business.
Why is blog writing for small business important?
Here are some of the reasons why blog writing is essential for every business
The blog is supposed to fuel SEOs
The search engines love all valuable content and are known to reward you for it.
One does not need to be a professional designer
Most blogging platforms like Hubspot and WordPress are considered people-friendly and do not require any advanced graphics skills.
60% of the businesses that blog are known to acquire more customers
This is according to a certain Hubspot survey. Consumers are known to read often blogs that are from trusted and reliable sources.
It gives a voice to the company
A blog is considered to create a place whereby people can talk about various services and products. People can also comment on multiple current news topics or even market trends. It is also considered to be a place to let a brand shine personally.
A blog is known to create a type of two-way conversation with prospective customers and industry peers. It encourages comments, interactions, and various feedbacks.
Get your customers’ attention
Blogging is considered a fun, stimulating, energizing task, something that you look forward to. Therefore, it is regarded as one of the main ways to get your customers’ attention.
Attract more readers
Blog writing will help you think about various news topics, your customers, your industry, and the world surrounding you. This will help you keep your blog exciting, and thus, it will attract more readers to read your blog.
Content marketing strategy
A blog is meant to keep your focus on content marketing strategy. A person needs to create a schedule and then stick with it continuously, delivering valuable content.
Blogging is a great PR tool. A blog is known to build sales, relationships, and confidence. Customers usually look at you as one of the reliable sources for information on your industry, and, later on, contact you to purchase.
Blogging does help in staying ahead of the curve
A blogger needs to keep on top of trends, news, and competitors to be successful. It helps a person in being a leader and not a follower.
A blogger can tell their own brand story
A blog is also an excellent place for offering insight into your philosophy, company, ideas, and employees. A blogger needs to tell their customers why they are in business and how they can be of service.
Writing a business blog like a pro
Blogs are a great way to connect with your customers and build trust. Through blog posts, customers get to know your company, services, and products through blogs, so do your best and provide them with quality content.
By writing a business blog, you can build credibility, increase online traffic and brand visibility, and gain loyal customers.
Pro-tip: Be consistent with your writing style and frequently publish to keep your readers.
We believe you now have more than enough reasons to start writing your blog today. And if you need help or have additional questions, our expert team will be happy to help you. Feel free to contact us.