Being on social media today means being visible at the market.
Social networks are essential for businesses and are an integral element of any good marketing strategy.
Although many entrepreneurs think they can do everything themselves, managing social networks needs to be done by a professional. Now is the right time for a content creator to do it for you.
What is a social media content creator and what do they do?
The content creator for social media is the person responsible for providing information on social networks.
The creator of posts on social networks manages general content, writes posts according to a brand’s voice and social strategy and responds to users and followers.
Content creators on social networks are familiar with the most popular social media platforms – Facebook, Instagram, Pinterest, Twitter, LinkedIn and YouTube. There are many other platforms, but these are some of the most commonly used. Lately, a very popular platform is TikTok.
Creating content for social media is a very dynamic and creative job. To do this job, a person needs to show interest in social networks, be creative and analytical.
Although it seems simple, this job is quite demanding.
Running a brand social media account requires a lot of work, time and dedication. The person doing this business should know the brand, present it in the best light on the market and, ultimately, bring results in the form of new customers.
The impact and dominance of social media in 2020 is enormous.
Statistics show that approximately 3.81bn people in the world use at least one social network every day.
Social networks offer companies numerous marketing opportunities and are an ideal platform for finding a target audience.
If you are still considering whether to hire a social media content creator, read more about the role and the importance it can bring to your brand in this blog post.
Why is the role of content creator for social media important?
Are you struggling with creating your content? You know the importance of social media, but have trouble writing posts and aren’t sure how to reach your target audience? Here are five reasons you need a social media content creator.
Knowing your audience
One of the most essential tasks that content creators have is to know the audience for which they create posts.
First, the content creator has to gather information about users or followers: their age group, gender, location and interests. It is an essential part to create posts that will interest the audience and encourage them to engage more: to like, share and comment on your posts.
Once the desired audience is reached, the most important thing is to try to keep them.
Responding quickly and accurately to comments and inquiries should be imperative. If your followers don’t get the proper answer in time, potential customers will likely give up a product or service.
Keeping up with industry trends
By creating content for social networks, the content creator becomes the voice of the brand on social networking websites. Content creators should also demonstrate a high level of knowledge of trends in a specific niche.
Social media content creators explore the web daily, following the latest developments in the world of social media, new technologies and tools that help them do the job well. All of this helps them quickly identify and apply the best options for your positioning in a competitive internet world.
To be successful in its business, learning and following industry news should become a habit, a commitment and a priority of every content creator.
Creating attention-grabbing content
The best content creators are those who evoke emotions in the audience.
Content on social media exists in different forms: texts, photos, videos, applications, documents, infographics, etc. When creating a post, it is essential to pay attention to the content: each post must contain short and clear text, relevant photography or illustration and a call to action.
The content you post represents your company and your service or product.
It is essential to define and create smart and thoughtful content, to stand out from others in the market. Irrelevant and useless content will alienate your target audience. The social media content creator’s job is to prevent such situations and create adequate content for a targeted audience.
A content creator uses social media to achieve your business goals and connect with an audience that will eventually become a loyal customer.
Strategy and analytics
Designing an effective strategy that helps achieve the client’s business goals is the key. This includes social media platform selection, advertising period and the budget.
An experienced social media manager will first define the main goals of the presence on social networks and a tactical plan that contains all the steps of the strategy.
It is not enough to find a photo, write and publish content.
To be sure that social media strategy is useful, the content creator will have to track statistics, results and collect data on the users’ reach and engagement.
The voice and ambassador of your brand
Every brand on the market has its characteristics, starting from the overall visual identity to the voice that represents it. It is essential to set the tone of the voice that clients will identify with and define the direction of future announcements and communication with the audience.
To stand out from the crowd and push through the competition, it is essential to find the “Voice”.
Brand voice is the personality and emotion infused into a company’s communications. The way you talk to your customers define your brand’s style of communication, attract and keep the audience and help your brand to be recognized.
Social media content creators create content according to your wishes and goals. They represent the brand in a positive light and help in better market visibility.
“Social media is a term to describe the current state of the Internet and the place where the consumers’ attention is.” – Gary Vaynerchuk
How to choose the right social media platform for your business?
Each social media platform has certain advantages and disadvantages. While they can serve as handy marketing tools, they will not all be a good base for your brand.
There are few goals you can reach through social media: increase brand awareness and online influence, increase website traffic or directly increase sales.
When choosing a social network, two elements are crucial: the goal that the brand wants to achieve and content suitable for the selected social network.
Meeting these two elements is a crucial step in a successful strategy. When choosing a platform, one should select a social network and a well-thought-out strategy that will attract more followers.
First, focus on your brand’s marketing priorities and find out which social media platform best suits your needs.
The way you can do this is by testing.
For our inhouse product Mybeeline, one of the top beekeeping blogs globally, we did it like this: first we tested it on several social networks – Facebook, Twitter, Instagram and Pinterest. Focus on non-paid growth and brand awareness resulted in over 10k fans with high engagement rates and strong organic reach.
Posts on Pinterest have achieved high engagement and impressions (in the last 30 days 250k impressions, 15k engagement, etc). More about it read in the paragraph How we got 1M impressions on Pinterest in a year.
For example, YouTube is ideal if you’re creating video content and Facebook is an excellent choice if you’re targeting a broader age group. Twitter can be beneficial for a small business’ marketing strategy and an excellent tool for providing support to your customers.
For brands and content creators, highly visual networks, such as Instagram and Pinterest, are a convincing way to reach a broad audience. LinkedIn is the perfect platform for delivering professional content. It is key to doing business and achieving marketing goals.
Social Reach vs engagement
Reach is an indicator of the number of social media users who have access to your content. In other words, it shows how many users have seen published content.
Engagement is the behavior of users towards content. The best indicators of engagement are shares, likes, retweets, clicks, comments. The engagement rate determines the ability of a brand to interact with its content and the ability to evoke emotions in public.
Engagement is the most important metric because engaging content encourages clicks, comments, and further sharing of your content.
Every post should have a goal in the background and answer the question, “What is the purpose of the specific post?” For example, when creating video content, the goal is to get as many video views as possible in addition to likes and shares.
How we got 1M impressions on Pinterest in a year
Pinterest is a social network that is oriented towards discovering ideas and various interests.
In the process of brand awareness and SEO improvements, we started using Pinterest to raise brand awareness and send social signals to Google for better indexing pages and SEO improvements.
In only 13 months, we gained pretty impressive numbers: 1.02M impressions of brand posts, 553k Pinterest users were reached with our posts, 61k engagement actions on posts, 43k Pinterest users engaged with posts. To find out how we did it, read our blog post on this subject.
What is the #1 tip you should consider when creating social media content?
With the growth of social networks, the competition grows as well. To be more visible, every reputable company must be present on digital platforms, including social networks.
Social networks require a lot of work and investment before showing the results, but it is worth investing in them.
#Interaction, honesty and useful or entertaining content to users are significant factors.
Knowing and understanding the target group is a crucial factor in targeting, creating ads and overall communication on social networks. Users will reward such efforts by interacting, purchasing products and loyalty.
Ask yourself these questions: “What does my company need?”, “Am I ready to grow and scale-up my business?”
Then contact us to help you have top-notch content on social media and improve your business starting today!