Social media is a powerful tool of the current generation. It is enjoyed both by individuals and businesses. It lets you have a global approach in the market. People can connect with pages from all around the world which is a great thing. So, this has opened up a new thing of social media marketing. E-commerce and almost all businesses are making themselves savvy with social media. They have social channels to approach the customers and also to converse with them. This brings everyone closer to each other. On social media one can interact through normal text-based posts, images or even videos. It is also a nice way to advertise the business on a global scale.
What is a Video?
As you may know, a video is a moving visual media that gets captured through recording and then someone broadcasts it to the audience. The audience then playbacks the video to experience it. From the advent of the video technology, people have fallen in love with it. Videos are the format in which we watch our television and movies. Anyone with a camera can make videos these days and release them on the internet. It is one of the best forms of entertainment and the video does stick in the memory of a person for a long time. The T.V gave rise to the video advertisement which is a successful marketing tactic. These days we can utilize the same thing on our social channels as video marketing and advertisement is still relevant today. So, let us have a look at some of the benefits that can actually help you to grow your channel or a business.
Video works great on increasing conversion rates
When you put a video in one of your social channels a visitor is more likely to view the content and then become a customer. It has been seen that videos are a great way to boost the conversion rate even up to 80%. These days several companies employ this by putting up videos in the product page as well. Visually seeing the product or service is often more appealing to the customer. They are also more likely to be a repeat customer or visitor if you put videos from time to time. They can often work even better than normal text content on a website.
Videos help in creating a better connection and trust
Businesses or pages are often quite distant from the user or customer. This creates a gap that cannot be fulfilled only through normal content. Video content reduces the gap as the customer is actually experiencing you or the product physically. They grow to trust you more if there are human interactions and feelings. These days companies focus on hiring influencers to review their products on videos because of this reason.
Videos can be a way to introduce your website or product
A visual media is a great way to introduce yourself or your business to the public. People do like to check out videos these days. So, you can put up videos on your channels along with the links. The users are more likely to see the video and then click on the link. But make sure to post a video which is nicely edited and compelling for the customer or user.
Search engines have evolved over the years. They do prefer videos these days because users generally want them. Some websites and social media are solely created to cater to the video format. Videos generally have a headline or hashtags. So, if someone searches for it on the internet, they can land up seeing your video. You can also add links that lead to your website to generate more traffic.
Videos generate more interaction
When you post a video people are more likely to comment on it. They can even ask about the product and this does create a conversation. Most people do not read a whole text-based post but they do enjoy watching a short video. They also have the option to share the video and they will do that if you have a nice video or an amazing product.
Videos help in focusing your service or ideas
Writing a long blog post used to work at a time. But, now people are busier and they scroll through social media in their free time. They wouldn’t like to read a huge post about your product or service. So, a short video can definitely be better to attract new customers or users. You can actually make a video about the topic and edit it to be short but informative. The video format also adds a personal touch to the potential customer.
Videos are best for mobile users
Many people around the world use smartphones on a daily basis. All of us know that reading long texts on smartphones isn’t ideal. So, the video format is best to gain attention from people who rely on smartphones. The social media is full of videos and they often play on a loop. Your videos can become one of them and then many people will actually watch it. People can also follow your social handles to get daily updates from your page. Mobile users are also the people that share these videos to make them go viral.
Benefits of Utilising Videos on you Social Channels
So, here are all the benefits that one can get by using videos on their social channels. But one needs to realize that the videos have to be interactive and nice. Editing is a key thing about making nice videos. People like to see appealing things and they want to get drawn to the format. Keep these things in mind when you are making a video. The social media has seen a boom of video content in the recent years. People actually interact more on the video contents than any other posts. Utilise all your social channels to upload your best videos and we are sure that you will grow a lot in a short time span.