What about mobile game development with Unity 3D? Did you know that more than 50% of all new mobile games are created in Unity?

Do you want to create mobile games but lack game development experience and a team of people? No worries, you are in the right place. 

The global gaming industry is growing tremendously. NewZoo estimates that the world’s 2.7 billion gamers will spend $159.3 billion on games in 2020 and by 2023, the market will surpass $200 billion. 

The platforms for mobile games are becoming increasingly popular, so creating mobile games has become a new trend among developers.

In this blog post, we will show you who and what it takes to create interactive content for iOS and Android devices by using the Unity game engine.

What is Unity engine used for in mobile game development?

Unity game engine is a game development program for PC, mobile devices, and computer graphics developed by Unity Technologies. First, it was announced only for the OS X platform, but in 2005, it developed into other computer and mobile markets (iOS, Android, Windows, Playstation 3 and 4, Xbox One, Mac). 

It is not a secret that the most successful mobile game creators rely on Unity. Angry Birds 2, Overcooked, Temple Run 2, Battlestar Galactica Online are some of the notable games made by using some version of the Unity engine. Unity 3D Game Development means creating lifelike three-dimensional games appealing to play. 

What do you need to know before entering the mobile game development adventure?

Find out what the process looks like within the company, what you need to arrange, where you start from, and the processes/phases that need to exist within the company to do game development.

In most cases, there are three stages of the mobile game development phase:

Creating an innovative mobile game idea 

How to come up with an idea for a new best hit game is a million-dollar question. There is no secret formula for success or a magic wand.

Every successful mobile game development process must have a great and innovative idea. Your idea should attract players and be attractive to them. You need to find a target audience and wonder who your game might attract.

Telling a story!

This is the time to juggle the ideas you have in mind. Determine the game’s genre – casual games, puzzles, arcades, action or racing games, and start working on it.

Whether you’re trying to create a game from scratch or continuing an existing series, you need to have a clear concept before you start looking for developers and a team to put your idea into action.

Implementing your idea

Keep in mind that bringing your mobile game idea to life is a complicated task. 

To implement and realize the idea, you will need a team of experts who know how to meet all your wishes and needs. 

Now follows the part where the game development team takes effect and the game finally starts to take shape. Collaboration with a game designer, developer, 2D, and 3D artist results in solid game outlines. 

The team connects the game storyline to game mechanics and craft powerful graphics. The result will be the first working prototype with limited functionality. 

At this stage, the mobile game is shaped using different programming languages ​​and by using the Unity Engine.

Launching your game 

Launching is the phase where you celebrate a triumphant journey from idea to the realization of your mobile game.

When your mobile game hits the market, the real game begins. The last step in successful game development is to maintain the best game performance. 

Players should always have a better experience, new features, new stages, new rewards, and new surprises in the gaming experience. For a better experience, developers are constantly updating new features in the game. Each game should be updated every two to four weeks.

Ready to successfully launch your first mobile game? Check the five steps before launching the mobile game

How to build a game development team? 

#1 Know your team members and their role

Project manager

Regardless of the number of people in the team, the primary role has a project manager.

As an active initiator of projects, the project manager pays attention to the agreed deadlines, budget, and quality of service. He ensures smooth, clear, and constant communication between designers, artists, animators, and programmers. 

These activities help the team achieve a goal that leads to the creation of successful, fun, and innovative games.

The project manager plays an integral role in establishing clear communication between developers and clients. If you have a strong PM in your team, it means that the team will be fully committed to the development of your game.

Game designer

Let’s state the obvious here – the game designer will design a game. They know how to make your software a game and will help you make your product exciting.

Game design is much more complicated than developing a simple mobile app. It should be very different from your competition. 

Game designers focus on developing the storyline, character back-stories and dialogue, gameplay, rules, and the scoring system. They determine the level of difficulty, build environments, ledges, obstacles, and objects.

To make designing games easy, you need to create a game design plan with a detailed description of the game.

Always ensure to keep design weight to a minimum, while providing a good user experience. 


Developers implement and bring to life the ideas of game designers. The programmers’ goal is to write software without error. It would help if you had a software architect and team leader in your game development team

The software architect will design your software architecture and determine the quality of the game development code by these characteristics: flexibility, scalability, and sustainability.

For a team to be successful, it is essential to have the right professionals among developers and a responsible team leader who manages and supports the development department. 

If you have an idea and want to create a mobile game, it would be best to have a developer who can transform your idea into a lucrative business. 

According to LinkedIn, Unity Developer takes 7th place in the top 10 fastest-growing jobs in the US. 

3D artist/UI designer

Since the day’s first games saw the light of day, a lot has changed in the gaming industry. Thanks to different artists, modern gaming software is incredibly realistic today.

The 3D artist creates three-dimensional models, animations, and visual effects for mobile games, video games, movies, and other creative projects. The 3D artist creates special effects by combining hand-drawing techniques and computer software.

UI graphic designers focus on the user interface and layout and ensure that the user has an excellent user experience.

UI designers focus on designing different graphic elements and ensuring that all technical details work correctly and are aligned with the aesthetic appeal.

Game satisfaction is immersion-driven: the more exciting gaming you have, the better the user experience.


Interactions with the community and players are essential after you launch a game. This is why you need marketing experts. Most teams of developers are passionate about creating games, so it is crucial for marketers to understand the game in order to produce a higher-quality marketing strategy.

Marketing professionals know how players will react to certain features or decisions before they are built, they manage your expectations and adjust communication accordingly. 

Marketing will allow you to reach the desired group of players and provide you with their behavior and preferences, market statistics, and your competitors’ successes and failures. 

They will also provide game designers with feedback about the game and beyond, give visibility and tools they can implement in their further work, and make it easier to share and create content.

Working closely with marketing saves you time and money!


Last but very significant are testers. 

When you have the prototype design ready, developers and designers start implementing the game. Game testing is mandatory. To test the game, you can hire beta testers. 

At this stage, game testers play the game, find bugs and make necessary changes. Performance should be consistent and the player should experience smooth gaming. 

Unity 3D is a user-friendly development environment and a powerful cross-platform 3D engine. A lot of developers use Unity for its excellent functionality, high-quality content and ability to be used for pretty much any type of game. 

No wonder many companies today want to make 3D games in Unity since it is a remarkable and powerful development platform. 

Recent notable titles made with Unity include Lara Croft Go, Her Story, Pillars of Eternity, and Kerbal Space Program. 

How to pick the best team?

If you are an entrepreneur and want to revive your idea and realize a mobile game, outsourcing your game development will be a great solution. 

Agency is an option you should have in mind. When looking for a successful game development team, look for a reputable and experienced agency that will deliver high-end service. A team with a lot of experience and expertise is likely to meet all of your needs better. 

Market competition forces us to get the most out of our teams. It is the reason why balanced team roles and experienced industry professionals are crucial for successful mobile game development. 

We’re sure you want the video game delivered to you within a specific time. So be sure to hire an agency that guarantees to provide services on time. 

Do you need a team to develop your mobile game? Tell us about your project! 

We provide mobile game development services, as well as art design and game porting. If you are looking for professionals to develop mobile games, Async Labs has a flexible and experienced team that will be happy to respond to all your needs and requirements.

We are committed to excellence and always meet the expectations of our clients. Contact us now to find out how we make it easy for you.