The main reason you should start using Semrush is to beat your competition by taking control of your page. You can analyze your page, and as a result, you get information that can help you improve SEO and much more.

What is SEMrush used for?

Semrush is a tool that can help you to upgrade your business and increase traffic on the page.

How does it work? There are four main categories that we can use:

  • Domain Analytics
  • Keyword Analytics
  • Projects
  • My Reports

So, how can we use them? In Domain Analytics, we analyze traffic and keyword statistics of domains. In Keyword Analytics, we analyze SEO (Search engine optimization) and CPC (cost per click ). In Projects, we analyze the effect of marketing strategies that we are currently using.  Lastly, in My Reports, we can easily create a report with all available data.

For this study, we will use our page and go through all significant fields.

How do you do competitor analysis in SEMrush?

You start to work in Semrush by clicking on Domain Analytics-> Overview->type the name of your page (without www or http), and as a result, you will get Organic search, Paid search, and a Number of backlinks.

competitor analysis in SEMrush

In this View, you can also see if you are improving (or getting worse) for your main keywords.

competitor analysis in SEMrush

In Semrush, you also have the option to set the date to some particular period. Click Domain Analytics->Overview-> in the right corner, you will see Live Data, where you can reschedule the analysis period as you wish.

competitor analysis in SEMrush

If you click on Organic Research->Competitors, you will find your organic competitors for the Google database.

competitor analysis in SEMrush

As a result, you will get a table with your competitors’ list, so what can you do here?

competitor analysis in SEMrush

If you click on the number below the SE Keywords for some competitors, you will get the next table.

competitor analysis in SEMrush

The meaning of the headings you see above is as follows:

  • Keywords – the top keywords that is ranking for
  • Position – where they are ranked for these keywords (the number in brackets is their ranking)
  • Volume – the estimated monthly traffic that is generated from these keywords
  • CPC – the cost of a click if someone advertised based on this keyword (in US Dollars)
  • URL – the web page generating the traffic
  • Traffic – the average percentage of all traffic the website is getting from this keyword

If you click on the number below the Common Keywords for some competitors, you will get the next table.

competitor analysis in SEMrush

competitor analysis in SEMrush

Now we have to analyze queries, see how big their volume is, and end-use them in our content – the result will be the “stealing” of traffic from your competitors. You can also try to get in touch with those companies and offer them advertising on your page, and in return, ask for backlinks and an ad for your page.

SEMrush – Compare our page with competitors

So click Gap Analysis and copy links from your competitors.

competitor analysis in SEMrush

competitor analysis in SEMrush

In the table you will get, some results include the keyword and the number of searches for your company and competitors. You can sort them according to volume and see if there are some keywords that you can use in your content to get more traffic.

competitor analysis in SEMrush

If we want to see from which countries our visitors are, we need to click on Domain Analytics-> Backlinks->View the full report. Now we can see countries that bring us the most traffic, and which domains lead to our content.

competitors keywords traffic semrush

Keyword Analytics and Keyword Magic Tool

Click Domain Analytics -> Overview, and if you scroll down in this View, you can also see top organic keywords. Click on View full report to get more information and see which queries your visitors search to get to you.

semrush competitors keywords traffic

The result is a big table with different numbers that need interpretation. So, what does this mean to you?

semrush competitors keywords traffic

If someone types a keyword “100 pure honey” in the US, content from Mybeeline is the first result they will get. The number 140 shows us the average number of searches for that keyword in one month.

77.91 is the percentage that estimates how difficult it would be to rank well in organic search. The higher the percentage means that it is harder to achieve high rankings for the given keyword.

Cost per click (CPC) is the average amount some users pay for advertisement, including this keyword.

URL leads us to content from the web page, which generates traffic for this keyword.

Competitive density shows competition of advertisers, so we are high competitors for this keyword if we have number one.

You can also analyze those keywords and find words with a significant volume of searches that you can use to write some articles or descriptions for some content.

If you want to check which article brings you the most traffic, click Organic Research->Pages.

semrush competitors keywords traffic

Click on Keyword Analytics->Keyword Magic Tool and type some keywords for your business. As a result, you will get a table that shows you an average number of monthly searches for given keywords.

semrush competitors keywords traffic

Also, Semursh will show you related keywords and their volume of search. Don’t forget that you can do that for all countries from the Google database.

Projects and SEO Ideas

In Semrush, you have the option to get ideas for improving your Site Audit; Position tracking; Social Media tool; Brand Monitoring; Link Building, SEO Ideas, and much more.

Go to Projects->Go to project List->SEO Ideas, and as a result, you will get top articles.

semrush competitors keywords traffic

To get some specific ideas on what you can do click on green button Ideas.

semrush competitors keywords traffic

SEMrush – My Reports

In the end, in Semursh, you can create a report from all the information in a short time. Click My Reports->Report List -> in the right corner. Create the report and you will get the next View.

semrush competitors keywords traffic

semrush competitors keywords traffic

To make it simple, just drag and drop the information you want, and Semrush will create a graph. Also, you have the option to write comments and add a photo.

Semrush is a useful tool that can only provide more traffic for your business and page. If you analyze correctly, your actions will fit your growth strategies. Semrush will give you some advice, but use your ideas and start testing them.

Don’t allow competitors to take your customers and visitors. Moreover, remember to analyze for all countries where you see potential because if you don’t use it, someone else will. Register for free and check what Semrush can do for you!

What are the most helpful tools that you use for digital & content marketing? Tell us in the comments and share your experience!