What If your MailChimp GDPR Consent List is Not Updating Since May 25th, 2018?

What is the big thing with GDPR? You have probably heard about it but did you manage to set up your MailChimp list to follow GDPR rules?

MailChimp is one of the best free to use email marketing softwares. Of course, you can pay to get more, but free mode gives you enough options.

Let me show you how you can set up your GDPR list in Mailchimp and easily update it, so you can have an upgraded list after famous May 25th, 2018.

For those of you who still don’t know what the shortcut GDPR means, it is General Data Protection Regulation which is directly applicable in all member states in EU from May 25th, 2018 This means that now every organization which is using EU citizen’s data needs to have consent to use their personal data.

The main thing with Mailchimp and GDPR is to create segment list of your current list of people which already subscribed to your Newsletter.

MailChimp did a nice job here and they already have you covered. They created a Theme called GDPR Subscriber Alert which you choose to send in addition to claim consent from your community.

But this article isn’t about how to manage your list and add consent checkboxes to the newsletter form. It is about making your MailChimp list functional after your subscribers have agreed with your privacy policy.

So let’s say you have sent an email to get consent from your users, and only 10-20% of people clicked on checkboxes and gave you permission but at least now you know they are honestly interested in your work. In our situation, we had over 1400+ emails in the current database, and try to guess how many emails we had after we sent emails about needing their consent to contact them again? We had less than 200 emails! This is what happened to a lot of companies that sent out emails asking for consent. If you ask yourself why (like I was), well there is a bunch of reasons but in my opinion, the main three are:

First, people don’t care enough about their personal data.

We all share all our data unadvisedly. That is sad but true. There is always the same scenario when we buy something or order online – we just leave our data, there are people who read how this website will use them but they are in the minority. But this is something that we do even when we are searching for something online, we accept “cookies” without reading what we are accepting. Let me ask you, how many of you have your email with your name and surname or name/ surname and year of birth or name/ surname with initials of your hometown? It is not hard to find out who we are in the “real world” because we are not careful enough.

Second, we are lazy.

Even if you are interested in some content and these companies sent you an email asking if you want to keep in touch, you were too lazy to read and click tick in checkboxes. These are facts, this is who we are.

Third, there were too many emails with a different look but the same copy and feel.

The whole story about GDPR started in May 2016, but nobody took it seriously until a few days before May 25th, 2018. And then? Boom. Everybody was sending emails “We have updated our Privacy Policy and GDPR Compliance gives us consent etc“. There was a massive number of emails in subscriber’s inboxes with the same topic, and people just dropped out. Whose fault is this? Ours. Digital agencies should have prepared, but as always we are all taking action when the fire is already here.

Let’s go back to the main theme of this article, which is how to set up your MailChimp lists after GDPR is here and we have to accept it.

I mentioned that before GDPR we had a list of 1400+ subscribers on our newsletter list, and after May 25th, 2018 we had less than 200. When we checked our list one week later the number of subscribers was the same. Okay, this was weird but we didn’t react. Two weeks after a number of our subscribers was still the same. Now it was apparent to us that something went wrong because there is no chance that in two weeks nobody subscribed to our list. After revision we realized that we didn’t have new subscribers since May 25th.

If you have a similar situation here is what you need to do:

Go in Lists – Click on a list with which you want work – Click on View Saved Segments

Here you will find your list after you got the consent of your subscribers.

The next thing you need to do is to Create a New Segment. Then you should go in Advanced mode and your metrics should look like on the photo below.

It is important to put them in this order and don’t forget to put Auto-Update subscribers on your list.

With this trick, you will have an updated list of subscribers after May 25th, 2018 and your work is in order with law and GDPR. Good luck!

Either you have your own idea and you want to consult with our experts or you just want to share your opinion, feel free to Contact Us
Marina Zubić
Marina Zubić
A simple girl with a passion for digital but especially for content marketing and social networks. She handles a brand awareness for a few digital products in digital agency Async Labs.
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