In this age of growing entrepreneurship, where there is a craze among the youth to have their own start-ups and ventures, it is an equally important aspect to have a beautiful, concise and lucid website of the venture. In the corporate world presentation is one aspect which carries a huge weightage and any issue with it would bring a bad market value to the product, no matter how good its design and concept might be.
Similarly, for every new small business, it is equally important to have a good website that enhances its marketability and provides a good market value to the same. For the newbies this process might seem very complicated and tiresome, but do not worry because this article details about some of the pro tips that one must keep in mind while designing a company/business website so as to get the work done easily with minimal effort.
The pro tips for business website
Website designing concept might seem very complex, but by proper usage of the following tips one can surpass all of the complexities easily:
Matter of quality
A common mistake that most of the new small business developers tend to commit is that they aim for building a very complex and high paged website from the very beginning, without keeping in mind the budget crunch. This not only leads to increase in time complexity in the further course of time, but also makes them incur heavy losses from their already smaller budget. Hence one needs to understand the importance of quality over quantity i.e. one should aim for creating a website that is small and high quality rather than spending the resources on creating a big website from the very beginning. The website must focus on the following three pointers the most in order to have a good market reach to the customers
- Ensuring that the website gets loaded up quickly and the server can handle a huge air traffic during the peak times of the day
- The website must have a good compatibility with all of the devices, be it laptops, desktops, android or iOS devices so that it can be accessed easily and the site would be responsive to the device.
- All of the minute details must be mentioned properly so as to keep the customers informed well in advance and have the best of the customer experience.
Having a good call to action (CTA)
Call to Action (CTA) is an incentive that allows a user or customer to move further and show interest in buying of the product. In simpler terms, CTA generates leads for the businesses in order to attract the potential customers and have a good marketing strategy. The CTA can be in the form of mobile number, email id, contact form or any other suitable means of communication. Hence the positioning of the CTA in the web page is an important job because it would increase the visibility of the same to the customers when they visit the website and hence a proper medium is provided for them to contact the leads. So, having a good CTA is also important and the preferable locations for the same would be in a floating sidebar, centre of the webpage and even highlighting the same in the menu bar.
Addition of pictures at suitable locations
A general saying says that a single picture speaks a thousand of words. An ideal business website is one which has a rich content and media display that shows the image of the company in the market and many a times also defines a decision of a customer in choosing one brand over the other. A picture at a suitable position substitutes thousand words of monotonous content and is indeed a good marketing strategy for the same. For example, a new restaurant website would surely display pictures of its menu, chief dishes, interior and ambience in order to garner the attention of the foodies and attract them to their location. Hence this shows how important is a visual in selling of the product and how it influences the purchasing decision of a customer.
Getting past the customer
Every web developer faces this quandary of what information should be included in the website in order to ensure that the customer is well-informed, or in short what information is a particular customer searching for. The answer to this question would solve nearly half of the problem for the developer and would provide him with a good lead for developing of the website. One of the best tactics for the same is to conduct a survey amongst the closest and regular clients of the business and garner their views on the information that they were searching for in the website, and feedback on improvement of the website. This would ensure that only quality content gets displayed on the website and it gets past the customer easily, thus clearing all of their queries easily.
Quick loading and responsive to mobiles
This is the most important parameter for the website of a new small business. The website performance and compatibility define the products that the company is fabricating and brings a good market value to the former. With mobile viewing of the websites surpassing the viewership on the laptops or desktops, it is equally important to understand that the website should fit within the small screen of the mobile easily and have a good response to the same i.e. it should load within three seconds and show no lag during the loading of the images. A recent study has shown that people generally stop engaging with a website if its media content does not get loaded at all or takes a lot of time to load. Hence having a website compatible and responsive to the mobile devices is of paramount importance and utmost care must be given to the same by the web developer.
Eventually, once the website gets set up completely, one can slowly think of shifting to the development of mobile apps that improve the performance on the mobile devices even further.